Dusit Princess pilots Global Sales Strategy for Dusit InternationalIn support of Dusit International’s global expansion, a new global sales structure has been implemented. Dusit Princess Hotels & Resorts is the first of Dusit International’s brands to employ this strategy which was launched in July this year. Pioneered by Ms. Jurairat Poonsin, Global Director of Sales & Marketing for the Dusit Princess brand and in association with Mr. Simon Burgess, Global Director of Sales for Dusit International, the new global strategy places the emphasis on key account management to meet the expectations of a wide range of clients and the demands of the company’s extensive growth, to ensure the effectiveness of their sales activities. Mr. Simon Burgess, Global Director of Sales for Dusit International said, “We have adopted a global sales approach to centralise all our sales activities under key market segments, including Corporate, MICE, Government (Non-profit organisations) and Leisure.” Each segment has an appointed sales champion, overseen by Ms. Jurairat Poonsin, Global Director of Sales & Marketing for Dusit Princess Hotels & Resorts. Ms. Poonsin added, “The global sales system has streamlined our operation in terms of key account management, sales targets, goals and the central database of accounts. We now have more efficient communication and coordination of sales activities, as well as a lower combined cost for international tradeshow attendance. All of which will not only provide a more cost-effective result, but also enhance the sales performance of Dusit Princess Hotels & Resorts. We are looking to expand the global sales structure to all Dusit International brands in the near future.” Dusit Princess comprises nine hotels & resorts including Dusit Princess Srinakarin Bangkok, Dusit Princess Koh Chang, Dusit Princess Korat, Royal Princess Larn Luang, Royal Princess Chiang Mai, Charoen Thani Princess Khon Kaen, Pathumwan Princess, MBK Centre, Bangkok, and Grand China Princess Chinatown, Bangkok. The target guests are clients who, when travelling for leisure purposes, immerse themselves in the discovery of the destination, however, when on business, they want the hotel to be their friendly and convenient refuge from the demands and stresses of being away from home. |
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